Real-time marketing includes social media, blogs, videos, live streams, and personalized content that is designed to align the brand with consumer interests. The methods should be responsive and authentic in order to capture the attention of the intended audience and engage in current conversations and trending topics. Real-time marketing creates a sense of relevance and immediate attention and allows marketers to connect with their audience at the moment. Real-time marketing is important to brands today because it allows marketers to capitalize on relevance and timeliness. Brands can respond promptly and stay up to date, increasing their chances of capturing and maintaining the interests of their target market, and allowing for increased engagement. Real-time marketing is essential to public relations because it allows professionals to manage issues and crises promptly. Public relations professionals can fact-check, provide updates, resolve conflicts, and reassure consumers. Real-