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Annotated Bibliography Technology, Media, and Culture Analysis

Filak, V. F. (2020). Convergent Journalism: An Introduction (3rd ed.). Routledge. ISBN: 978-0367335373.

“Social media acts as a dynamic platform where technology and culture are defined by media development and consumer consumption.  Social media development creates complexion and influence, provoking a greater scope for communications with audiences of various cultures globally.”

The author explores the integrated methods of traditional and digital media communication.


Walker, M., & Matsa, K. E. (2021). News consumption across social media in 2021. Pew Research Center. https://www.pewresearch.org/journalism/2021/09/20/news-consumption-across-social-media-in-2021/  

“The complex structure of social media as a real-time communication resource has been redefined by professional communicators.”

This research displays the importance of sharing content that will cultivate brand identity.


Bennet, A. (2014). Social Media: Global Perspectives, Applications and Benefits and Dangers. Nova Science Publishers, Inc. https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/ebookviewer/ebook/bmxlYmtfXzk0MDU2NV9fQU41?sid=97159206-9af4-4c90-9f13-e693a86137e6@redis&vid=10&format=EB&rid=1

This author discusses the benefits and implications of social media from a cultural perspective. 


Scott, D. M. (2017). The new rules of marketing and pr: How to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly. John Wiley & Sons, Incorporated.

“Social media, mobile tools, and blogs are strategies that leverage communicating directly with consumers.”

The author provides insight for using digital media communications tools.


Mahoney, L. M., & Tang, T. (2017). Strategic social media: from marketing to social change. Wiley-Blackwell. https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/reader.action?docID=4690031

“Consistent interaction and use of social media as a digital engagement tool has offered leaders the opportunity to learn and lead with a socially conscious management style.  This gives them access to enumerable benefits with a very large global demographic.”

This is a detailed publication that discusses the importance of socially conscious leadership. 


Parker, K., & IGIELNIK, R. (2020, May 14). On the cusp of adulthood and facing an uncertain future: What we know about gen Z so far. Pew Research Center’s Social & Demographic Trends Project. https://www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2/ 

“New media digital tools have methods that are designed to attract the Gen Z audience, because of its expediency and real-time communication methods.“

The authors offer thorough research on the emergence of Gen Z consumers and their needs.


Chaffey, D. (2022). Global Social Media Statistics Research Summary 2022 [June 2022]. Smart Insights. Retrieved November 8, 2022, from https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ 

“Social media platforms have transformed digital media and the benefits of its use is ever-changing globally.”

The author offers thorough research and trends of social media platforms and their effects on the global market.


Gamble, S. (2016). Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers. Wiley. https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/reader.action?docID=4462540

The author explains the importance of leveraging visual media.


Anastasia. (2019). The Impact of Unconscious Bias on Leadership Decision Making. Retrieved from https://www.cleverism.com/unconscious-bias-on-leadership-decision-making/

“Unconscious biases can impact decisions and are based on favoritism, nepotism, and misunderstandings of diversity.”  

The author explains unconscious bias and ways to prevent its negative effects.


Morris, R. G. (2021). The Futility of Regulating Social Media Content in a Global Media Environment. Notre Dame Journal on Emerging Technologies (JET), 2(1), 57–110. https://heinonline-org.ezproxy.snhu.edu/HOL/Page?handle=hein.journals/ndjet2&div=5

The author of this journal how the spread of misinformation on social media can be detrimental.



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