Skip to main content

Annotated Bibliography Technology, Media, and Culture Analysis

Filak, V. F. (2020). Convergent Journalism: An Introduction (3rd ed.). Routledge. ISBN: 978-0367335373.

“Social media acts as a dynamic platform where technology and culture are defined by media development and consumer consumption.  Social media development creates complexion and influence, provoking a greater scope for communications with audiences of various cultures globally.”

The author explores the integrated methods of traditional and digital media communication.


Walker, M., & Matsa, K. E. (2021). News consumption across social media in 2021. Pew Research Center. https://www.pewresearch.org/journalism/2021/09/20/news-consumption-across-social-media-in-2021/  

“The complex structure of social media as a real-time communication resource has been redefined by professional communicators.”

This research displays the importance of sharing content that will cultivate brand identity.


Bennet, A. (2014). Social Media: Global Perspectives, Applications and Benefits and Dangers. Nova Science Publishers, Inc. https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/ebookviewer/ebook/bmxlYmtfXzk0MDU2NV9fQU41?sid=97159206-9af4-4c90-9f13-e693a86137e6@redis&vid=10&format=EB&rid=1

This author discusses the benefits and implications of social media from a cultural perspective. 


Scott, D. M. (2017). The new rules of marketing and pr: How to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly. John Wiley & Sons, Incorporated.

“Social media, mobile tools, and blogs are strategies that leverage communicating directly with consumers.”

The author provides insight for using digital media communications tools.


Mahoney, L. M., & Tang, T. (2017). Strategic social media: from marketing to social change. Wiley-Blackwell. https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/reader.action?docID=4690031

“Consistent interaction and use of social media as a digital engagement tool has offered leaders the opportunity to learn and lead with a socially conscious management style.  This gives them access to enumerable benefits with a very large global demographic.”

This is a detailed publication that discusses the importance of socially conscious leadership. 


Parker, K., & IGIELNIK, R. (2020, May 14). On the cusp of adulthood and facing an uncertain future: What we know about gen Z so far. Pew Research Center’s Social & Demographic Trends Project. https://www.pewresearch.org/social-trends/2020/05/14/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2/ 

“New media digital tools have methods that are designed to attract the Gen Z audience, because of its expediency and real-time communication methods.“

The authors offer thorough research on the emergence of Gen Z consumers and their needs.


Chaffey, D. (2022). Global Social Media Statistics Research Summary 2022 [June 2022]. Smart Insights. Retrieved November 8, 2022, from https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ 

“Social media platforms have transformed digital media and the benefits of its use is ever-changing globally.”

The author offers thorough research and trends of social media platforms and their effects on the global market.


Gamble, S. (2016). Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers. Wiley. https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/reader.action?docID=4462540

The author explains the importance of leveraging visual media.


Anastasia. (2019). The Impact of Unconscious Bias on Leadership Decision Making. Retrieved from https://www.cleverism.com/unconscious-bias-on-leadership-decision-making/

“Unconscious biases can impact decisions and are based on favoritism, nepotism, and misunderstandings of diversity.”  

The author explains unconscious bias and ways to prevent its negative effects.


Morris, R. G. (2021). The Futility of Regulating Social Media Content in a Global Media Environment. Notre Dame Journal on Emerging Technologies (JET), 2(1), 57–110. https://heinonline-org.ezproxy.snhu.edu/HOL/Page?handle=hein.journals/ndjet2&div=5

The author of this journal how the spread of misinformation on social media can be detrimental.



Comments

Post a Comment

Popular posts from this blog

Technological Advancements and Expectations of Mass Media

Technological advancements have significantly transformed digital communications and society's expectations of mass media in the US.   This transformation has caused a shift in how quickly the information is disseminated to effectively influence social culture. There has been a steady increase of use on digital platforms, with people relying heavily on social media for news and relative content (Walker, 2021).   The transformation of readily available digital content has developed diverse voices and perspectives, allowing this access through always-on technology (Rowles, 2017).   With this influx of transformative content and availability of platforms, comes an increased expectation of inclusive, credible, transparent, and accountable content (Defanti, 2019).   US audiences now demand real-time updates and interactive content with information derived from personal experiences.   The accessibility of digital platforms has transformed how messages are consumed, with a preference for
Post a Comment
Read more

Technology, Media, and Culture Improvement Plan

          A plan for improving technology, media, and culture would be beneficial for professional communicators of news media.   Media professionals must embrace the latest technological advancements to enhance audience engagement.   Effective communication requires an understanding of diverse perspectives and professional communicators should participate in cross-cultural training and sensitivity training.   This can be done by collaborating with other professionals from diverse backgrounds to broaden their understanding. Media professionals should prioritize the use of ethical guidelines using available resources to prevent the distribution of misinformation (Walker, 2021).   News media professionals must prioritize verification and ethical sourcing methods to uphold standards of accuracy. This can be established by setting clear guidelines and investing in tools that cultivate a culture of transparency and accountability.   Communications methods should strive to reflect diversity
Post a Comment
Read more

Media Communication and the Expectations of Society

Media communications and mass media technology have created a shift in society. Digital platforms offer accessibility of innovative media consumption methods. These methods include instantaneous updates and real-time access to digital news and content. Social media is one of the primary sources of news and interactive information.   Society now expects inclusivity and a personalized experience, with news feeds that recommend diverse content based on the individual user’s online behavior. Consumers are now demanding more diverse perspectives in digital communication and society’s expectations are that the digital media that they consume reflect similar points of view that represent their diverse population.   Professional communicators must ethically contribute to these expectations by considering authenticity and the relatability of the media content that they publish.   Reference: McQuail, D., & Deuze, M. (2020). McQuail’s media and mass communication theory. SAGE Publishing. Deni
Post a Comment
Read more