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Impacts of Locality Marketing Tools on Communication Practices


Locality marketing tools have significantly impacted the practices for professional communicators, allowing brand representatives to leverage marketing efforts by targeting specific geographic regions. Locality marketing tools allow mobile devices to connect to consumers using location-based marketing on mobile apps and social media platforms. Locality marketing has made it possible for brands to engage with audiences in a personalized manner based on the location of the device and the specific (Defanti, 2019) market. Communicators can deliver tailored messages to consumers based on their specific search terms, app preferences, location, and mobile user behaviors.

Communicators will need to be proficient in mobile technology, data analysis, app development, and digital marketing. Proficient knowledge would allow communicators to accurately and effectively interpret location-based consumer data. Professional communicators would also need to understand demographic analysis, consumer behavior, and cultural diversity to develop contextually compelling content. News and advertising content can be disseminated in a prominent targeted demographic that is relevant (Walker, 2021). A professional communicator can be successful by utilizing various platforms and digital tools to enable strategically targeted marketing and aligning brand development with the latest trends in mobile location-based technology.

Locality technology has transformed the work of communicators by making their strategic methods and creative content creation elevate brands with responsive measures allowing a greater targeted reach. Ample knowledge ensures that professional communicators are offered the full potential of locality marketing tools to make meaningful connections with followers, fostering a sense of community.

Reference:

Defanti, A., & Arvidsson, A. (2019). Introduction to digital media. Wiley.

Walker, M., & Matsa, K. E. (2021, September 20). News consumption across social media in 2021. Pew Research Center. https://www.pewresearch.org/journalism/2021/09/20/news-consumption-across-social-media-in-2021/

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