Skip to main content

Impacts of Mobile Technology on Communication Practices


Mobile-based technology has revolutionized communication practices by impacting how people interact with brands, obtain news and updates, and share information and feedback. News apps and social media platforms are accessible on mobile devices and have made communication methods convenient and somewhat instantaneous. The impact of mobile technology has enabled the work of modern-day communicators to evolve using multimedia communication to exchange of content that includes images and videos, in real-time. Today's digital communicators must possess the skills to adapt to the demands of an ever-changing mobile marketing environment. These skills include a keen acceptance of the emergence of mobile technology (Defanti, 2019), along with its advantages and disadvantages, an understanding of consumer buyer behavior, and the art of marketing persuasion (Jain, 2022).

Communicators must be proficient in the creation of digital content that would ensure success with visually appealing and strategic content that is accessible to all consumers. This understanding would include the thorough training of accessibility guidelines, mobile analytics, user behavior, search engine optimization, and strategic marketing for mobile platforms. Professional communicators would need a thorough knowledge of how to leverage mobile apps and various mobile devices for targeted engagement. The multiple mobile devices have shifted the work of communicators towards interactive, visually compelling, data-driven communication strategies. Training for communicators must include mobile development skills, mobile app capabilities, and social media management to enable them to successfully navigate the digital communications tools.

Reference:

Defanti, A., & Arvidsson, A. (2019). Introduction to digital media. Wiley.

Jain, S., & Purohit, H. C. (2022). Consumer Acceptance of Online Behavioural Advertising: Role of Persuasion Knowledge and Protection Motivation. International Management Review.






Comments

Post a Comment

Popular posts from this blog

Real-Time Engagement

Real-time marketing includes social media, blogs, videos, live streams, and personalized content that is designed to align the brand with consumer interests.   The methods should be responsive and authentic in order to capture the attention of the intended audience and engage in current conversations and trending topics. Real-time marketing creates a sense of relevance and immediate attention and allows marketers to connect with their audience at the moment. Real-time marketing is important to brands today because it allows marketers to capitalize on relevance and timeliness. Brands can respond promptly and stay up to date, increasing their chances of capturing and maintaining the interests of their target market, and allowing for increased engagement. Real-time marketing is essential to public relations because it allows professionals to manage issues and crises promptly.   Public relations professionals can fact-check, provide updates, resolve conflicts, and reassure consume...
Post a Comment
Read more

Communication in the Workplace

The communication process in the workplace can be extremely difficult when it comes to employees and their managers.   Transparent communication methods are necessary in promoting collaboration and positive work environments.   Promoting respect, transparency, and diversity are important in order to promote departmental goals and a productive workplace (Cardon, 2021) used to boost employee morale.   Leaders should engage in communication styles that include constructive feedback, active listening with their staff, engagement and compliance, and inclusion to avoid communication barriers, conflict, and confusion (Cardon, 2021).   A positive communications plan creates a collaborative work environment.   Reference: Cardon, P. (2021). Business Communication: Developing Leaders for a Networked World (4th edition). McGraw-Hill. ISBN: 978-1-266-78451-4. Peter Cardon is a researcher, writer, and teacher that focuses on business communication, intercultural business com...
Post a Comment
Read more

Technology, Media, and Culture Analysis

  Technology, media, and culture have all had an impact on the way we share and receive information.   Digital media has made it possible for us to communicate with each other in ways that include instant connectivity, globally. We can create and consume content that is tailored to our interests in real-time.   The most important technologies shaping our global society include those that are affecting culture, media, and communications.   The rise of digital media has led to changes in how the way we consume and disperse content. We now have instant access to media and marketing has become seamless using digital media platforms.   The rise of digital media has had a profound impact on communication, also in professional fields. Digital media has made it possible for professional communicators to utilize tools and resources to connect with their audiences instantly, based of a specific location.   Digital media marketing tools allow content to be tailored to...
Post a Comment
Read more