Impacts of Mobile Technology on Communication Practices

Mobile-based technology has revolutionized communication practices by impacting how people interact with brands, obtain news and updates, and share information and feedback. News apps and social media platforms are accessible on mobile devices and have made communication methods convenient and somewhat instantaneous. The impact of mobile technology has enabled the work of modern-day communicators to evolve using multimedia communication to exchange of content that includes images and videos, in real-time. Today's digital communicators must possess the skills to adapt to the demands of an ever-changing mobile marketing environment. These skills include a keen acceptance of the emergence of mobile technology (Defanti, 2019), along with its advantages and disadvantages, an understanding of consumer buyer behavior, and the art of marketing persuasion (Jain, 2022).

Communicators must be proficient in the creation of digital content that would ensure success with visually appealing and strategic content that is accessible to all consumers. This understanding would include the thorough training of accessibility guidelines, mobile analytics, user behavior, search engine optimization, and strategic marketing for mobile platforms. Professional communicators would need a thorough knowledge of how to leverage mobile apps and various mobile devices for targeted engagement. The multiple mobile devices have shifted the work of communicators towards interactive, visually compelling, data-driven communication strategies. Training for communicators must include mobile development skills, mobile app capabilities, and social media management to enable them to successfully navigate the digital communications tools.

Reference:

Defanti, A., & Arvidsson, A. (2019). Introduction to digital media. Wiley.

Jain, S., & Purohit, H. C. (2022). Consumer Acceptance of Online Behavioural Advertising: Role of Persuasion Knowledge and Protection Motivation. International Management Review.

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