Skip to main content

Advancements of Technology and the Influence of a Global Social Culture


The advancements in digital technology, through the proliferation of new media platforms, have reshaped global social culture by creating interconnected communication methods. The world can now engage in active communication on various digital platforms that use vocal and digital dashboards to instantaneously disseminate ideas, information, and cultural exchanges beyond geographical borders. News can now be spread instantaneously through multiple communication channels to various audiences.  The challenge is in the implications of ethical news and credible sourcing (Walker, 2021).

The real-time access to digital platforms that technology offers has revolutionized communication and information about diverse groups is now easily accessible (Defanti, 2019).  The technology available can also be used to empower individuals to use these platforms to advocate for social change and enabling activism on a global scale.  Mobile technology has allowed users to create viral content and mobilize global support for various issues to raise awareness and facilitate solidarity. People can now discuss their frustrations and cultural concerns on a digital platform, and discover that there are sympathizers in other countries (Kelly, 2023).  The advancements in communication through new media technology have transformed social culture globally by disseminating relevant messages and empowering social activism by using these methods to influence cultural norms.



Reference:


Defanti, A., & Arvidsson, A. (2019). Introduction to digital media. Wiley.


Walker, M., & Matsa, K. E. (2021, September 20). News consumption across social media in 2021. Pew Research Center. https://www.pewresearch.org/journalism/2021/09/20/news-consumption-across-social-media-in-2021/


Kelly, J. (2023, November 1). Viral Gen-Z video about ‘Crazy’ 9-To-5 work culture rings true. Forbes. https://www.forbes.com/sites/jackkelly/2023/11/01/does-working-9-to-5-cause-more-harm-than-good/


 

Depressing 9-5 Work Culture

Comments

Post a Comment

Popular posts from this blog

Technology, Media, and Culture Improvement Plan

          A plan for improving technology, media, and culture would be beneficial for professional communicators of news media.   Media professionals must embrace the latest technological advancements to enhance audience engagement.   Effective communication requires an understanding of diverse perspectives and professional communicators should participate in cross-cultural training and sensitivity training.   This can be done by collaborating with other professionals from diverse backgrounds to broaden their understanding. Media professionals should prioritize the use of ethical guidelines using available resources to prevent the distribution of misinformation (Walker, 2021).   News media professionals must prioritize verification and ethical sourcing methods to uphold standards of accuracy. This can be established by setting clear guidelines and investing in tools that cultivate a culture of transparency and accountability.   Comm...
Post a Comment
Read more

Impacts of Locality Marketing Tools on Communication Practices

Locality marketing tools have significantly impacted the practices for professional communicators, allowing brand representatives to leverage marketing efforts by targeting specific geographic regions. Locality marketing tools allow mobile devices to connect to consumers using location-based marketing on mobile apps and social media platforms. Locality marketing has made it possible for brands to engage with audiences in a personalized manner based on the location of the device and the specific (Defanti, 2019) market. Communicators can deliver tailored messages to consumers based on their specific search terms, app preferences, location, and mobile user behaviors. Communicators will need to be proficient in mobile technology, data analysis, app development, and digital marketing. Proficient knowledge would allow communicators to accurately and effectively interpret location-based consumer data. Professional communicators would also need to understand demographic analysis, consumer ...
Post a Comment
Read more

Real-Time Engagement

Real-time marketing includes social media, blogs, videos, live streams, and personalized content that is designed to align the brand with consumer interests.   The methods should be responsive and authentic in order to capture the attention of the intended audience and engage in current conversations and trending topics. Real-time marketing creates a sense of relevance and immediate attention and allows marketers to connect with their audience at the moment. Real-time marketing is important to brands today because it allows marketers to capitalize on relevance and timeliness. Brands can respond promptly and stay up to date, increasing their chances of capturing and maintaining the interests of their target market, and allowing for increased engagement. Real-time marketing is essential to public relations because it allows professionals to manage issues and crises promptly.   Public relations professionals can fact-check, provide updates, resolve conflicts, and reassure consume...
Post a Comment
Read more