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Communications Ethical Framework Resources



The media communication industry does face ethical challenges that can be avoided.  In our always-on society, information spreads very quickly. Professional communicators have to ensure that content is accurate, fair, and responsibility sourced.  There are several digital tools available that communicators can use as they promote ethical practices in the media communications industry.

An ethical framework for the use of these resources will guide professional communicators to use these tools in a responsible and ethical manner. The framework should address being transparent, taking responsibility, accountability, ensuring that information is accurate and reliable, and always distributing credible information (Scott, 2017).  Available digital media resources include transparency tools that analyze content for potential bias and imbalanced news.  The Center for Media Engagement can be used for media ethics training and guidance on responsible professional communications.  By leveraging resources for fact-checking and source verification, professional communicators can commit to publishing accurate, fairn, transparent, and responsible content.

Reference:

Scott, D. M. (2017). The new rules of marketing and pr: How to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly. John Wiley & Sons, Incorporated.

David Meerman Scott is an internationally known best-selling author and marketing strategist that focuses on new media digital marketing.

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