Skip to main content

Communications Ethical Framework Resources



The media communication industry does face ethical challenges that can be avoided.  In our always-on society, information spreads very quickly. Professional communicators have to ensure that content is accurate, fair, and responsibility sourced.  There are several digital tools available that communicators can use as they promote ethical practices in the media communications industry.

An ethical framework for the use of these resources will guide professional communicators to use these tools in a responsible and ethical manner. The framework should address being transparent, taking responsibility, accountability, ensuring that information is accurate and reliable, and always distributing credible information (Scott, 2017).  Available digital media resources include transparency tools that analyze content for potential bias and imbalanced news.  The Center for Media Engagement can be used for media ethics training and guidance on responsible professional communications.  By leveraging resources for fact-checking and source verification, professional communicators can commit to publishing accurate, fairn, transparent, and responsible content.

Reference:

Scott, D. M. (2017). The new rules of marketing and pr: How to use social media, online video, mobile applications, blogs, newsjacking, and viral marketing to reach buyers directly. John Wiley & Sons, Incorporated.

David Meerman Scott is an internationally known best-selling author and marketing strategist that focuses on new media digital marketing.

Comments

Post a Comment

Popular posts from this blog

Real-Time Engagement

Real-time marketing includes social media, blogs, videos, live streams, and personalized content that is designed to align the brand with consumer interests.   The methods should be responsive and authentic in order to capture the attention of the intended audience and engage in current conversations and trending topics. Real-time marketing creates a sense of relevance and immediate attention and allows marketers to connect with their audience at the moment. Real-time marketing is important to brands today because it allows marketers to capitalize on relevance and timeliness. Brands can respond promptly and stay up to date, increasing their chances of capturing and maintaining the interests of their target market, and allowing for increased engagement. Real-time marketing is essential to public relations because it allows professionals to manage issues and crises promptly.   Public relations professionals can fact-check, provide updates, resolve conflicts, and reassure consume...
Post a Comment
Read more

A Short Analysis of New Media Technology and Culture

New media technology has transformed society by allowing diverse audiences methods for communicating across various cultures on a global scale (Defanti, 2019).   Digital platforms such as social media foster an interconnected culture through global communication, leading to more technological advancements with implications for cultural blending. Due to this exchange, professional communicators must have a great understanding of cultural diversity and consumer buyer behavior (Jain, 2022).   Social media platforms are useful tools to spread awareness for cultural messages and empower marginalized communities to share their heritage and cultural perspectives using video technology.   In this respect, limited access for these socially diverse audiences can hinder access to these transformative technologies. In 2016, Apple, Inc collaborated with ABSA Bank, and Kaleidoscope to create the world’s first technology training institute for the blind.   The school aimed to train...
Post a Comment
Read more

Technology, Media, and Culture Analysis

  Technology, media, and culture have all had an impact on the way we share and receive information.   Digital media has made it possible for us to communicate with each other in ways that include instant connectivity, globally. We can create and consume content that is tailored to our interests in real-time.   The most important technologies shaping our global society include those that are affecting culture, media, and communications.   The rise of digital media has led to changes in how the way we consume and disperse content. We now have instant access to media and marketing has become seamless using digital media platforms.   The rise of digital media has had a profound impact on communication, also in professional fields. Digital media has made it possible for professional communicators to utilize tools and resources to connect with their audiences instantly, based of a specific location.   Digital media marketing tools allow content to be tailored to...
Post a Comment
Read more