Technological Advancements and Expectations of Mass Media

Technological advancements have significantly transformed digital communications and society's expectations of mass media in the US. This transformation has caused a shift in how quickly the information is disseminated to effectively influence social culture. There has been a steady increase of use on digital platforms, with people relying heavily on social media for news and relative content (Walker, 2021). The transformation of readily available digital content has developed diverse voices and perspectives, allowing this access through always-on technology (Rowles, 2017).

With this influx of transformative content and availability of platforms, comes an increased expectation of inclusive, credible, transparent, and accountable content (Defanti, 2019). US audiences now demand real-time updates and interactive content with information derived from personal experiences. The accessibility of digital platforms has transformed how messages are consumed, with a preference for visually engaging and personalized content. Technological advancements have redefined society's expectations and greatly influenced the way mass media communication operates by creating a demand for interactivity and social impact. Mass media platforms are now expected to leverage advanced technology to inform, engage, inspire, and empower audiences for social change.

Reference:

Defanti, A., & Arvidsson, A. (2019). Introduction to digital media. Wiley.

Walker, M., & Matsa, K. E. (2021, September 20). News consumption across social media in 2021. Pew Research Center. https://www.pewresearch.org/journalism/2021/09/20/news-consumption-across-social-media-in-2021/

Rowles, D. (2017). Mobile marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

Comments

Technology, Media, and Culture Improvement Plan

A plan for improving technology, media, and culture would be beneficial for professional communicators of news media. Media professionals must embrace the latest technological advancements to enhance audience engagement. Effective communication requires an understanding of diverse perspectives and professional communicators should participate in cross-cultural training and sensitivity training. This can be done by collaborating with other professionals from diverse backgrounds to broaden their understanding. Media professionals should prioritize the use of ethical guidelines using available resources to prevent the distribution of misinformation (Walker, 2021). News media professionals must prioritize verification and ethical sourcing methods to uphold standards of accuracy. This can be established by setting clear guidelines and investing in tools that cultivate a culture of transparency and accountability. Communications methods should strive to reflect diversity

Media Communication and the Expectations of Society

Media communications and mass media technology have created a shift in society. Digital platforms offer accessibility of innovative media consumption methods. These methods include instantaneous updates and real-time access to digital news and content. Social media is one of the primary sources of news and interactive information. Society now expects inclusivity and a personalized experience, with news feeds that recommend diverse content based on the individual user’s online behavior. Consumers are now demanding more diverse perspectives in digital communication and society’s expectations are that the digital media that they consume reflect similar points of view that represent their diverse population. Professional communicators must ethically contribute to these expectations by considering authenticity and the relatability of the media content that they publish. Reference: McQuail, D., & Deuze, M. (2020). McQuail’s media and mass communication theory. SAGE Publishing. Deni

Technology, Media, and Culture Analysis

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