Skip to main content

Technology, Media, and Culture Analysis


 

Technology, media, and culture have all had an impact on the way we share and receive information.  Digital media has made it possible for us to communicate with each other in ways that include instant connectivity, globally. We can create and consume content that is tailored to our interests in real-time.  The most important technologies shaping our global society include those that are affecting culture, media, and communications.  The rise of digital media has led to changes in how the way we consume and disperse content. We now have instant access to media and marketing has become seamless using digital media platforms. 

The rise of digital media has had a profound impact on communication, also in professional fields. Digital media has made it possible for professional communicators to utilize tools and resources to connect with their audiences instantly, based of a specific location.  Digital media marketing tools allow content to be tailored to a specific global audience that is tailored to their individual interests.  The innovative methods that digital media has produced allows us to communicate through text, audio, imagery, and video with resources designed to make efforts more concise and credible (Kuzmina, 2023). Digital media allows professional communicators to collaborate on projects and participate in digital strategies online.

In addition, digital media has also made it possible for professional communicators in the news industry to report more efficiently.  We can now effortlessly receive news content on our mobile devices, which means that society has more ways to disseminate the content that we read by communicating with others.  In a constantly-connected society, news should be presented using credible sources, eliminating bias in reporting (Filak, 2021). We are now more likely to communicate what we’ve consumed, whether it is accurate or not.  Digital media gives opportunities for growth to professional communicators.

Reference:

Filak, V. F. (2021). Dynamics of news reporting and writing: Foundational Skills for a Digital Age.

Vincent F. Filak, Ph.D., is a professor of journalism at the University of Wisconsin Oshkosh.  He’s won several awards and teaches courses on media communications, writing, and journalism. 

Kuzmina, Anna M., and Dmitriy A. Abramov. “Media Communication Framework of Governability in the Digital Public Administration System.” 2023 Communication Strategies in Digital Society Seminar (ComSDS), Communication Strategies in Digital Society Seminar (ComSDS), 2023, Apr. 2023, pp. 70–73. EBSCOhost, https://doi-org.ezproxy.snhu.edu/10.1109/ComSDS58064.2023.10130416.

Anna Kuzmina is one of the authorities of research on digital transformation and new technology.  She teaches Journalism and Mass Communication at St. Petersburg State University and has several people-centric writings on the digital communication process and the new technologies that transform products or services, 

Comments

Post a Comment

Popular posts from this blog

Real-Time Engagement

Real-time marketing includes social media, blogs, videos, live streams, and personalized content that is designed to align the brand with consumer interests.   The methods should be responsive and authentic in order to capture the attention of the intended audience and engage in current conversations and trending topics. Real-time marketing creates a sense of relevance and immediate attention and allows marketers to connect with their audience at the moment. Real-time marketing is important to brands today because it allows marketers to capitalize on relevance and timeliness. Brands can respond promptly and stay up to date, increasing their chances of capturing and maintaining the interests of their target market, and allowing for increased engagement. Real-time marketing is essential to public relations because it allows professionals to manage issues and crises promptly.   Public relations professionals can fact-check, provide updates, resolve conflicts, and reassure consume...
Post a Comment
Read more

Technology, Media, and Culture Improvement Plan

          A plan for improving technology, media, and culture would be beneficial for professional communicators of news media.   Media professionals must embrace the latest technological advancements to enhance audience engagement.   Effective communication requires an understanding of diverse perspectives and professional communicators should participate in cross-cultural training and sensitivity training.   This can be done by collaborating with other professionals from diverse backgrounds to broaden their understanding. Media professionals should prioritize the use of ethical guidelines using available resources to prevent the distribution of misinformation (Walker, 2021).   News media professionals must prioritize verification and ethical sourcing methods to uphold standards of accuracy. This can be established by setting clear guidelines and investing in tools that cultivate a culture of transparency and accountability.   Comm...
Post a Comment
Read more

A Short Analysis of New Media Technology and Culture

New media technology has transformed society by allowing diverse audiences methods for communicating across various cultures on a global scale (Defanti, 2019).   Digital platforms such as social media foster an interconnected culture through global communication, leading to more technological advancements with implications for cultural blending. Due to this exchange, professional communicators must have a great understanding of cultural diversity and consumer buyer behavior (Jain, 2022).   Social media platforms are useful tools to spread awareness for cultural messages and empower marginalized communities to share their heritage and cultural perspectives using video technology.   In this respect, limited access for these socially diverse audiences can hinder access to these transformative technologies. In 2016, Apple, Inc collaborated with ABSA Bank, and Kaleidoscope to create the world’s first technology training institute for the blind.   The school aimed to train...
Post a Comment
Read more