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Technology, Media, and Culture Analysis


 

Technology, media, and culture have all had an impact on the way we share and receive information.  Digital media has made it possible for us to communicate with each other in ways that include instant connectivity, globally. We can create and consume content that is tailored to our interests in real-time.  The most important technologies shaping our global society include those that are affecting culture, media, and communications.  The rise of digital media has led to changes in how the way we consume and disperse content. We now have instant access to media and marketing has become seamless using digital media platforms. 

The rise of digital media has had a profound impact on communication, also in professional fields. Digital media has made it possible for professional communicators to utilize tools and resources to connect with their audiences instantly, based of a specific location.  Digital media marketing tools allow content to be tailored to a specific global audience that is tailored to their individual interests.  The innovative methods that digital media has produced allows us to communicate through text, audio, imagery, and video with resources designed to make efforts more concise and credible (Kuzmina, 2023). Digital media allows professional communicators to collaborate on projects and participate in digital strategies online.

In addition, digital media has also made it possible for professional communicators in the news industry to report more efficiently.  We can now effortlessly receive news content on our mobile devices, which means that society has more ways to disseminate the content that we read by communicating with others.  In a constantly-connected society, news should be presented using credible sources, eliminating bias in reporting (Filak, 2021). We are now more likely to communicate what we’ve consumed, whether it is accurate or not.  Digital media gives opportunities for growth to professional communicators.

Reference:

Filak, V. F. (2021). Dynamics of news reporting and writing: Foundational Skills for a Digital Age.

Vincent F. Filak, Ph.D., is a professor of journalism at the University of Wisconsin Oshkosh.  He’s won several awards and teaches courses on media communications, writing, and journalism. 

Kuzmina, Anna M., and Dmitriy A. Abramov. “Media Communication Framework of Governability in the Digital Public Administration System.” 2023 Communication Strategies in Digital Society Seminar (ComSDS), Communication Strategies in Digital Society Seminar (ComSDS), 2023, Apr. 2023, pp. 70–73. EBSCOhost, https://doi-org.ezproxy.snhu.edu/10.1109/ComSDS58064.2023.10130416.

Anna Kuzmina is one of the authorities of research on digital transformation and new technology.  She teaches Journalism and Mass Communication at St. Petersburg State University and has several people-centric writings on the digital communication process and the new technologies that transform products or services, 

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