Technology, Media, and Culture Analysis

Privacy and data security issues have become major concerns in communication practices. The impacts have profoundly shaped how people consume news, engage with brands, and generally interact digitally. The major impact of these issues surrounds the collection, storage, sharing, and unauthorized use of personal user data. Professional communicators have the challenge of ensuring that user data and consumer privacy are not affected by their communication strategies. Communicators must incorporate privacy and data security measures into their work. Communicators should be properly trained to understand laws and regulations, depending on the industry. News reporters and journalists have an even greater responsibility to address the needs of consumers as their work requires them to present credible information (Jain, 2022). Additionally, communicators would need to train on the requirements and implications of data security, cybersecurity protocols, consumer data encryption methods, an...

Locality marketing tools have significantly impacted the practices for professional communicators, allowing brand representatives to leverage marketing efforts by targeting specific geographic regions. Locality marketing tools allow mobile devices to connect to consumers using location-based marketing on mobile apps and social media platforms. Locality marketing has made it possible for brands to engage with audiences in a personalized manner based on the location of the device and the specific (Defanti, 2019) market. Communicators can deliver tailored messages to consumers based on their specific search terms, app preferences, location, and mobile user behaviors. Communicators will need to be proficient in mobile technology, data analysis, app development, and digital marketing. Proficient knowledge would allow communicators to accurately and effectively interpret location-based consumer data. Professional communicators would also need to understand demographic analysis, consumer ...

Mobile-based technology has revolutionized communication practices by impacting how people interact with brands, obtain news and updates, and share information and feedback. News apps and social media platforms are accessible on mobile devices and have made communication methods convenient and somewhat instantaneous. The impact of mobile technology has enabled the work of modern-day communicators to evolve using multimedia communication to exchange of content that includes images and videos, in real-time. Today's digital communicators must possess the skills to adapt to the demands of an ever-changing mobile marketing environment. These skills include a keen acceptance of the emergence of mobile technology (Defanti, 2019), along with its advantages and disadvantages, an understanding of consumer buyer behavior, and the art of marketing persuasion (Jain, 2022). Communicators must be proficient in the creation of digital content that would ensure success with visually appealing and s...

Filak, V. F. (2020). Convergent Journalism: An Introduction (3rd ed.). Routledge. ISBN: 978-0367335373. “Social media acts as a dynamic platform where technology and culture are defined by media development and consumer consumption.   Social media development creates complexion and influence, provoking a greater scope for communications with audiences of various cultures globally.” The author explores the integrated methods of traditional and digital media communication. Walker, M., & Matsa, K. E. (2021). News consumption across social media in 2021. Pew Research Center. https://www.pewresearch.org/journalism/2021/09/20/news-consumption-across-social-media-in-2021/   “The complex structure of social media as a real-time communication resource has been redefined by professional communicators.” This research displays the importance of sharing content that will cultivate brand identity. Bennet, A. (2014). Social Media: Global Perspectives, Applications and Benefits and Danger...